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HubSpot connector · CRM & Marketing

HubSpot connector

The DigiData HubSpot connector links CRM deals, pipelines, contacts and marketing activities with your financial ERP data for a complete 360-degree customer view.

Here you will find the supported data, operation and availability of the connection.

Last reviewed:

Integration under development: This connector is currently being built. Contact us for early access or to prioritize your specific data requirements.
Automatic synchronizationOnly changed records are retrieved after the initial sync.
OData and CSVThe same tables for Power BI, Excel and export.
Read-onlyDigiData never writes back to HubSpot.
Under developmentCRM & Marketing

The reason

Why connect HubSpot to DigiData?

The DigiData HubSpot connector seamlessly unites marketing and sales metrics with operational and financial records. Synchronize HubSpot deals, contacts, company hierarchies, marketing funnels and ticket data into DigiData. Calculate reliable Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) by linking closed deals to actual ledger revenues in Exact Online or Twinfield.

Connecting HubSpot to Power BI in short

The HubSpot connector is under development and synchronizes supported tables such as Deals and Pipelines, Contacts and Leads, Companies and Engagements and Activities. DigiData offers these source records via OData for Power BI and Excel and via CSV for separate exports. The connector only supplies the entities listed on this page; source permissions, the source API, and your sync schedule determine which records and updates are available. You set up relationships, calculations and dashboards in the reporting tool.

Conditions

Availability, setup and conditions

Availability
Status: Under development. The connector provides the entities listed on this page under "Available data".
Setup
Add HubSpot in the DigiData dashboard and configure access to the source. DigiData confirms during setup which accounts and entities are available.
Refresh
Automatic synchronization based on the integration schedule. New source data will not appear until the source sync and then the Power BI refresh are complete.
Security
Secure OAuth2 authentication with HubSpot
Limitations
Only the listed entities are supported. Availability and timeliness depend in part on the source API and your rights in HubSpot. DigiData supplies source data via OData and CSV; you set up relationships, measures and dashboards in the reporting tool.
Price and trial period
Platform costs plus an amount per active integration, without start-up costs. You can test DigiData 14 days for free. View current prices.

What you get

What do you get with the HubSpot link?

An overview of what DigiData does with your HubSpot data:

Automated sync of deals, sales pipelines and stages
Contacts, leads and lifecycle stages
Companies and parent-child account structures
Marketing campaigns, forms and interactions
Service tickets and support response metrics
Secure OAuth2 authentication with HubSpot

Which data

Available HubSpot data in DigiData

The following entities are automatically synchronized and available via OData or CSV export:

Deals and Pipelines
Contacts and Leads
Companies
Engagements and Activities
Products and Line Items
Marketing Campaigns
Tickets and Customer inquiries
Custom Properties and Objects

Use cases

What can you do with HubSpot data?

End-to-end sales funnel reporting from lead to paid invoice

Account-Based Marketing (ABM) performance dashboards

Conversion rate benchmarking by sales rep and marketing source

Automated deal alerts inside Slack and Microsoft Teams

How it works

How does the HubSpot link work?

01

Connect HubSpot

Link your HubSpot account via the DigiData dashboard. Safe and fast.

02

Select your dates

Check which accounts, environments, and entities are available for this resource. The options differ per connector.

03

Analyze in Power BI

Use the OData feed in Power BI, Excel or download CSV exports.

HubSpot
DigiData datalaag
OData-feed
Power BI, Excel or AI

HubSpot in Power BI

Visualize your complete customer journey in Power BI or built-in DigiData AI dashboards: from first marketing touchpoint to final invoice payment.

Frequently asked questions

Questions about the HubSpot integration

How do I connect HubSpot to Power BI?

With DigiData you automatically synchronize HubSpot data to an OData feed. In Power BI Desktop, choose 'Get Data', select OData feed and paste the DigiData URL. You can then load, combine and refresh the tables without building a HubSpot API connection yourself.

How often is HubSpot data refreshed?

DigiData synchronizes HubSpot according to your integration schedule. The exact frequency and availability of new records depend on your settings and the source API.

What does the HubSpot connection cost?

DigiData charges platform costs plus an amount per active integration. There are no start-up costs and you can test for 14 days for free. View the current price on the prices page.

Which HubSpot hubs are supported?

The connector is designed to support HubSpot Sales Hub, Marketing Hub and Service Hub data.

Can I connect HubSpot with my accounting software?

Yes. DigiData's primary strength is connecting HubSpot CRM records directly with invoices and revenue from Exact Online, Twinfield or Yuki.

14 days free · no start-up costs

Ready to connect HubSpot to DigiData?

Use the trial period to validate the available tables, synchronization and your reporting model with your own data.