Google Analytics 4 connector · Web Analytics
Google Analytics 4 Power BI connector
The DigiData Google Analytics 4 connector syncs fixed daily reporting tables through the official Google Analytics Data API for Power BI, Excel, and AI analysis.
Here you will find the supported data, operation and availability of the connection. Follow the practical guide GA4 Power BI worked example for the steps in Power BI.
Last reviewed:
The reason
Why connect Google Analytics 4 to DigiData?
Connect the Google account that has read access to your GA4 property and select that property in DigiData. The connector only has read access and syncs daily traffic and user acquisition, landing pages, pages and screens, events, ecommerce items, technology, and geography. DigiData also refreshes the last few days, so late-processed GA4 data is updated.
More about Google Analytics 4: analytics.google.com/.
Connecting Google Analytics 4 to Power BI in short
The Google Analytics 4 connector is available and synchronizes supported tables such as Traffic Acquisition, User Acquisition, Landing Pages and Pages and Screens. DigiData offers these source records via OData for Power BI and Excel and via CSV for separate exports. The connector only supplies the entities listed on this page; source permissions, the source API, and your sync schedule determine which records and updates are available. You set up relationships, calculations and dashboards in the reporting tool.
Conditions
Availability, setup and conditions
- Availability
- Status: Available. The connector provides the entities listed on this page under "Available data".
- Setup
- Add Google Analytics 4 in the DigiData dashboard and configure access to the source. DigiData confirms during setup which accounts and entities are available.
- Refresh
- Automatic synchronization based on the integration schedule. New source data will not appear until the source sync and then the Power BI refresh are complete.
- Security
- API keys and tokens for linked applications are stored encrypted.
- Limitations
- Only the listed entities are supported. Availability and timeliness depend in part on the source API and your rights in Google Analytics 4. DigiData supplies the source data to DigiData dashboards and the AI agent, and through OData and CSV to your own reporting tool. In Power BI or Excel you set up relationships and measures yourself.
- Price and trial period
- €50 per month for the Google Analytics 4 connector, plus a €95 monthly DigiData platform fee, without start-up costs. You can test DigiData 14 days for free. View current prices.
What you get
What do you get with the Google Analytics 4 link?
An overview of what DigiData does with your Google Analytics 4 data:
Which data
Available Google Analytics 4 data in DigiData
The following entities are automatically synchronized and available via OData or CSV export:
Use cases
What can you do with Google Analytics 4 data?
Compare acquisition channels and sources
Analyse landing-page and content performance
Report events, key events, and ecommerce activity
Combine device and country performance with other DigiData sources
How it works
How does the Google Analytics 4 link work?
Connect Google Analytics 4
Link your Google Analytics 4 account via the DigiData dashboard. Safe and fast.
Select your dates
Check which accounts, environments, and entities are available for this resource. The options differ per connector.
Analyze in Power BI
Use the OData feed in Power BI, Excel or download CSV exports.
Build a Google Analytics 4 dashboard with AI
Describe which overview of your Google Analytics 4 data you want to see and the DigiData AI agent builds the dashboard, with filters, drilldowns and a presentation mode for TV screens or meetings. You do not need a Power BI model and you do not pay per viewer.
Google Analytics 4 in Power BI
Load the eight separate GA4 tables into Power BI through OData. Build relationships using the date and stored dimensions, and retain the quality fields for thresholding, the '(other)' row, and sampling when interpreting totals.
Frequently asked questions
Questions about the Google Analytics 4 integration
How do I connect Google Analytics 4 to Power BI?
With DigiData you automatically synchronize Google Analytics 4 data to an OData feed. In Power BI Desktop, choose 'Get Data', select OData feed and paste the DigiData URL. You can then load, combine and refresh the tables without building a Google Analytics 4 API connection yourself.
How often is Google Analytics 4 data refreshed?
DigiData synchronizes Google Analytics 4 according to your integration schedule. The exact frequency and availability of new records depend on your settings and the source API.
What does the Google Analytics 4 connection cost?
DigiData charges platform costs plus an amount per active integration. There are no start-up costs and you can test for 14 days for free. View the current price on the prices page.
Which Google access does DigiData request?
DigiData only asks for read access. You connect a Google account with read access and then explicitly choose one GA4 property. DigiData does not request permission to change Analytics settings or data.
Why can numbers differ from the GA4 interface?
Google may apply thresholding, sampling, or an '(other)' row and may recalculate recent data. DigiData stores the relevant quality fields and refreshes a rolling period. Compare the same dimensions, metrics, dates, and property settings.
Does the GA4 API connection cost extra?
Google does not publish separate usage charges for the Google Analytics Admin API or Data API, although API quotas apply. DigiData's normal integration price still applies.
Does DigiData stream raw events or bypass Google API quotas?
No. DigiData synchronizes eight fixed aggregate report families (including traffic/user acquisition, events, and ecommerce) via scheduled daily queries. The connector respects official Google Analytics Data API quotas and does not provide raw event streaming.
Combine
Other integrations that may interest you
Most companies do not run on one package. Place Google Analytics 4 next to your other sources, so that you have one report.
14 days free · no start-up costs
Ready to connect Google Analytics 4 to DigiData?
Use the trial period to validate the available tables, synchronization and your reporting model with your own data.
